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Our values in everything we do
"We built Car Wash Alliance to give you back the reins. Small and mid-sized operators are the backbone of this industry, and we’re here to support your vision, make your voice heard and your needs met."
Stefan Sulzmaier, Executive Vice President of Car Wash Alliance
We empower operators to run their businesses their way. No cookie-cutter solutions here. From customizable delivery conditions to our smart 15-product portfolio, our fair pricing and flexible delivery terms are designed to give you more control.
"We created Car Wash Alliance to cut through the clutter and support the heart of the industry—small and mid-sized operators. That’s why we tailored our car wash systems, services, and processes to be easy to use and reliable."
Kelly Maria, Vice President Chemical & Service Operations of Car Wash Alliance
We take the stress out of your operations. Whether it's choosing the right chemicals or planning your supply chain, we free up your headspace so you can focus on what matters most: growing your business. Our straightforward portfolio avoids overwhelming options, while our ordering process is super-simple—digital or personal, hassle-free. Refilling and dosing? Easy with delivery plans and customer support that suit your needs.
"We stand by our promise: less promises, more results. Our products are designed for peak performance, so you can count on a clean that speaks for itself."
Christoph Maletz, Vice President, Head of Product Unit Chemicals, Car Wash Alliance
With us, it’s all about true performance that shines through in every wash. You don’t need endless options; you just need the best. Our streamlined product lineup focuses on what works, delivering consistent results without unnecessary extras.
Our products
Our no-frills approach in action—our streamlined car wash chemicals portfolio is crafted to deliver peak performance.Discover our products
